Who We Are
The Collaborative was launched by SKM Communication Strategies Founder Susan Medina and Mosaic Strategy Partners Founder Brooke Goggans to provide a unique combination of services, relationships, expertise and resources within one firm.
The Collaborative is the only Women-Minority-Owned, Bi-partisan Strategic Communications and Public Affairs firm in Texas.
- We are one of the only Disadvantaged Business Enterprise (DBE) consultants certified in Public Involvement, Public Participation and Community Involvement.
- Our team’s senior professionals have a track record of success working with public and private entities through complex short and long-term challenges nationally and throughout the state of Texas.
- We don’t take a cookie-cutter approach to communication and outreach. Each client and project are unique. We thoughtfully and carefully customize our efforts to support individuals and company objectives.
- We do the work. We develop the strategy. We write the plans. We finish the hard things.
Clear communication. Innovative strategies.
Certifications
The Collaborative is a certified Disadvantaged Business Enterprise (DBE), Minority and Women’s Business Enterprise (MWBE), Small Business Enterprise (SBE) certified; and TXDOT Public Involvement pre-certified. SKM Communication Strategies is certified as a Women’s Business Enterprise (WBE) and Historically Underutilized Business (HUB) with the state of Texas. The Collaborative is working to secure these certifications under the new entity.
In-House Capabilities
Stakeholder Engagement
- Community Relations
- Informed Consent
- Coalition Development
- Persuasive Messaging
- Public Participation for Municipalities and Agencies
Corporate Communication
- Customer Relations
- Employee Communication
- Issues Management
- Crisis Communication
- Corporate Impact Strategies
Media Relations
- Pitch Development
- Message Training
- Earned Media
- Spokesperson Training
Government Relations
- Advocacy
- Elected Officials
- Issues Management
- Session Strategy
Thought Leadership
- White Papers
- Pitch and Placement
- Speakers Bureau
- Awards and Recognition
- Relationship Marketing
Public Involvement
- Strategy & Positioning
- Stakeholder Outreach
- Value Proposition Creation
- Persuasive Messaging
- Tool Development
Strategic Partners
We are experts in what we do. To meet the changing needs of clients, we assemble teams of experts in complimentary services.
Creative
- Graphic Design
- Video Production
- Podcast
- Audio Visual
Social Media
- Platform Monitoring
- Data Collection
- Strategy Development
- Campaign Development
Marketing
- Advertising Buys
- SEO
- Paid Content
Web
- Digital
- Design
- Development
- Maintenance
Events
- Project Management
- Conception
- Implementation
- Planning
Biographies
Brooke Goggans
Managing Partner, The Collaborative
Brooke has spent her career at the intersection of politics and communication, starting her career at the United States Senate and migrating to the private sector where, for the last 15 years, she has managed public involvement campaigns mostly for large-scale infrastructure projects in Massachusetts and Texas representing transportation, real estate, utility and land use clients. Upon relocating to Texas, Brooke served as the director of Communications for Comptroller Susan Combs. Before co-founding her own agency, Brooke worked at Hahn Public Communications in Austin, Texas.
Originally from Northern California, Brooke attended the University of Oregon and graduated with a degree in Political Science and Communications. Brooke has certifications in Systematic Development of Informed Consent (SDIC) and Citizen Participation by Objectives (CPO) from the Institute of Participatory Management and Planning (IPMP).
Brooke is a member of the Women’s Policy Forum and serves on the Board of the North Texas Commission, The United Way, The Fort Worth Chamber of Commerce Executive Board and Con Mi MADRE Executive Board. She was named “40 under 40” by the Fort Worth Business Press and was recently selected by the Fort Worth Hispanic Chamber of Commerce as one of “50 Emerging Latinos” in 2023. Most recently Brooke was included in the inaugural class of the Fort Worth Forum. Brooke and her husband Nick are raising their two children in Fort Worth.
Susan Karkoska Medina
Managing Partner, The Collaborative
After working in various capacities in the public relations arena, Susan K. Medina founded SKM Communication Strategies, LLC (SKM) 20 years ago, and then co-launched The Collaborative. Susan provides strategic counsel in the areas of public, media, stakeholder, governmental and community relations, as well as crisis communication. As the firm’s strategic communications go-to, she is also part of a network of public affairs and crisis communications experts across North America who can be quickly mobilized in the event of an incident and routinely assists Fortune 50 companies with emergency response drills and exercises across the globe.
Susan holds a B.B.A. in Business Management/Marketing from the University of Texas at San Antonio and is a graduate of New York University’s Public Relations Institute. The Fort Worth Business Press named her a “40 Under 40” recipient and “Great Woman of Texas” honoree. She was also named Businesswoman of the Year by the Fort Worth Hispanic Chamber of Commerce and is a graduate of the Leadership North Texas Class 12.
She serves or has served on the board of directors for the Fort Worth Chamber, Jewel Charity, United Way of Tarrant County, Brighter Outlook Community Center, Botanic Research Institute of Texas (BRIT), Leadership Fort Worth and Women Steering Business, among others. She was named one of Fort Worth’s 400 Most Influential people in 2022 and 2023 and is a recent graduate of the FBI Citizens Academy, Dallas Division. Susan and her husband, Victor, are happily raising their daughter in Fort Worth.
Contact
Phone
817-732-7719
Address
3613 Washburn Ave.
Fort Worth, Texas 76107